Case Study
A high-converting landing page for Helix's AI platform that achieved an 8.5% conversion rate in its first month.
Helix AI
2026
Helix AI needed a landing page that could effectively communicate complex AI capabilities to non-technical decision makers while driving demo requests. The page needed to stand out in a crowded AI market and establish immediate credibility.
The AI space is notoriously difficult to market — competitors make vague promises while prospects are increasingly skeptical. Helix needed to cut through the noise with a clear value proposition, social proof, and a frictionless conversion path.
Analyzed top-performing AI landing pages, conducted user surveys, and identified key decision-making factors.
Created a story-driven layout that progressively reveals value while building trust through social proof.
Built in Framer with custom code components for interactive demos and dynamic social proof elements.
Implemented A/B testing on headlines, CTA placement, and social proof positioning for maximum impact.
8.5%
Conversion Rate
Demo request conversion rate
-35%
Bounce Rate
Reduction from previous page
+120%
Demo Requests
Month-over-month increase
+85%
Time on Page
Average session duration
78%
Scroll Depth
Users reaching CTA section
-40%
Cost per Lead
Reduced paid acquisition costs