Case Study
A complete redesign of Flux's B2B SaaS platform, modernizing the user experience while maintaining brand consistency across 200+ screens.
Flux
2026
Flux needed a complete overhaul of their B2B SaaS platform to stay competitive in the rapidly evolving productivity tools market. The existing interface felt dated and was causing friction in user workflows, leading to increased churn and decreased satisfaction scores.
The existing platform had grown organically over 5 years, resulting in inconsistent UI patterns, accessibility issues, and a steep learning curve for new users. The challenge was to modernize the entire experience while ensuring zero disruption to existing workflows and maintaining the platform's power-user features.
Conducted 40+ user interviews, analyzed support tickets, and performed competitive benchmarking to identify key pain points.
Developed a phased rollout strategy prioritizing high-impact areas while establishing a unified design system.
Created a comprehensive component library and redesigned core workflows with focus on reducing cognitive load.
Built with React and TypeScript, implementing a micro-frontend architecture for gradual migration.
Staged rollout with feature flags, A/B testing, and continuous monitoring to ensure smooth transition.
+45%
Conversion Rate
Increase in trial-to-paid conversions
+60%
User Engagement
More time spent in platform daily
1.2s
Page Load Time
Average initial page load
-35%
Support Tickets
Reduction in UI-related tickets
+28
NPS Score
Net Promoter Score improvement
-50%
Onboarding Time
Faster time to first value