What We Do
Curatos redesigns websites that have outgrown their current design, lost relevance with their audience, or simply aren't performing the way they should. We don't just make your website look modern—we fundamentally improve how it communicates your value, converts visitors, and supports your business goals.
A website redesign is more than a cosmetic upgrade. It's an opportunity to reimagine how your digital presence serves your business. We approach every redesign with fresh eyes, data-driven insights, and a strategic framework that ensures the new website performs measurably better than the old one.
We've redesigned websites for SaaS companies that doubled their conversion rates, professional services firms that tripled their qualified leads, and e-commerce brands that significantly improved their revenue per visitor. Every redesign is measured by business outcomes, not just visual improvement.
Our Approach
Audit & Analysis
Before touching a pixel, we analyze. We conduct a comprehensive audit of your current website including:
- Analytics review analyzing traffic patterns, conversion funnels, bounce rates, and user behavior
- UX audit identifying usability issues, friction points, and navigation problems
- Content audit evaluating every page for relevance, quality, and SEO performance
- Technical audit assessing performance, mobile experience, and accessibility
- Competitive analysis benchmarking your site against industry leaders
- Stakeholder interviews understanding your business goals, brand evolution, and user needs
This audit produces a data-backed redesign strategy that prioritizes changes with the highest business impact.
Information Architecture
Based on our audit findings, we restructure your site's navigation, page hierarchy, and content organization. We use card sorting, tree testing, and analytics data to create an architecture that matches how users actually navigate—not how your org chart is structured. The goal: users find what they need in fewer clicks.
UX & Visual Design
We design the new experience with your audience's needs front and center. Wireframes establish the structure; visual design brings it to life. We present multiple design directions, each grounded in your brand evolution and benchmarked against competitive best practices.
Our redesign designs respect what works about your current brand while elevating it to a modern standard. You'll look like yourself—just significantly better.
Content Strategy & Migration
We help you decide what content to keep, rewrite, consolidate, or remove. Content that drives conversions gets enhanced. Content that's outdated or redundant gets sunset. For large sites, we develop a content migration plan that ensures nothing falls through the cracks and SEO equity is preserved.
Development & Launch
We build the redesigned website using modern frameworks (Next.js, Framer, or your preferred stack), implement comprehensive redirects, migrate content, and launch with zero downtime. Post-launch, we monitor performance, rankings, and user behavior to ensure the redesign delivers on its promises.
What You Get
- Comprehensive website audit with actionable findings and priorities
- Redesign strategy tied to specific business objectives
- New information architecture validated with user research
- Custom design that modernizes your brand while preserving equity
- Content strategy with recommendations for keep, rewrite, consolidate, and remove
- Responsive development optimized for all devices
- 301 redirect mapping to preserve SEO rankings
- SEO migration including meta tags, schema, sitemaps, and canonical URLs
- Performance optimization targeting 95+ PageSpeed scores
- Analytics migration ensuring tracking continuity
- Accessibility improvements targeting WCAG 2.1 AA
- CMS setup for easy content management by your team
- Post-launch monitoring with 30-day support and optimization recommendations
- Performance report comparing old vs. new site metrics at 30 days
Why Choose Curatos
We measure success in business metrics, not design awards. A redesigned website that looks beautiful but doesn't convert is a failure. We tie every design decision to a business objective—higher conversion rates, lower bounce rates, more qualified leads, better user satisfaction.
We preserve what works. Redesign doesn't mean throwing away everything. We carefully analyze what's performing well on your current site—pages that rank, content that converts, features that users love—and ensure these elements are preserved and enhanced in the new design.
We're obsessed with SEO continuity. Website redesigns are notoriously risky for SEO. We mitigate this risk with meticulous redirect mapping, SEO audit preservation, and post-launch monitoring. Our clients' organic traffic typically increases after a redesign, not decreases.
We redesign with data, not assumptions. Every recommendation is backed by analytics data, user behavior, or competitive research. We don't redesign based on what we think looks good—we redesign based on what the data tells us will perform better.
We don't disappear after launch. The first 30 days after a redesign are critical. We monitor performance daily, address any issues immediately, and provide optimization recommendations based on real user data. The redesign is the beginning of continuous improvement.
Who It's For
Website redesign with Curatos is ideal for:
- SaaS companies with outdated websites that don't reflect their current product or market position
- Professional services firms that need to communicate trust, expertise, and modernity
- E-commerce brands seeking to improve conversion rates and user experience
- B2B companies with websites that are difficult to navigate or unclear about their value proposition
- Growing companies that have outgrown their current website's capacity and design
- Companies rebranding that need their digital presence to match their new identity
- Any business where the website is underperforming relative to industry benchmarks
Your website is often the first impression of your business. Make sure it's a great one.